Our product itself pretty awesome (IMO) for a number of reasons: performance, flexibility, extensibility, easy of use (relative to other SCADA/HMI/Industrial Automation platforms), secure, highly connectable. We're one of the only companies (as far as I know) actually delivering real "Industrial IoT" (ugh, that term) solutions that are able to support the scale and scope that we do. There are definitely others attempting similar things, but not in such open and interconnected ways, and certainly nowhere near the same value. Our technology is pretty innovative, but just as innovative is our business transparency: We've done away with industry-standard artificial pricing schedules that relate to how many data points you have. The result has been adoption by many customers who simply couldn't afford to implement automation in the past.
Anyway, as a developer, I really like being a part of a platform that touches so many industries, in hugely varying ways. It's a fun challenge to build things that are easy to use, yet abstract, powerful and scalable.
Now that I have met my "sound like someone from marketing" quota for the year, I need to go wash it off with some code.