I got tired of seeing a drill show up on a bunch of sites after I just searched for it on Home Depot... I block ads on my workstation, but with tablets I just could not find an easy way to block trackers for my whole family.
So Metiix Blockade was born out of this frustration... Now I have "bouncers" protecting my whole network for every one of my devices.
I hate when a web page decides what ads and trackers it wants to pull down from the Internet. With Blockade, I have taken back control of that process and I get to dictate when and where I want to provide my information.
I love feeling like I have the real internet back. No more of these ads and trackers taking over every place I go.