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The app is free. What do they make money from, do they have ads?

Currently VC backed (Iconical, Skype co-founder Janus Friis), premium services in the future.

They say "No advertising" on the front page.

So, philanthropy?

Currently VC backed (Iconical, Skype co-founder Janus Friis), premium services in the future.

So will be dead in a year or two when they run out of cash or sell.