Most of the substances have different effects and durations. Their mechanisms of action also differ, so there's the possibility of stacking for greater benefits.
If one makes you giddy and bursting with creative ideas and another gives you drone-like immunity to distractions, they can't be linearly converted to equivalent doses of caffeine.
I think the survey's score chart is best understood as a "how much do you like it" ranking instead of a conversion chart.