It shouldn't, and it isn't. But free and good enough is going to beat any cost and better by any amount for most people most of the time.

"The expectation that everything online is free is an entitlement, an unearned privilege, on the part of consumers. There’s nothing inevitable about it."

Looking at the huge, swollen, abusive and sclerotic layers of our entertainment, publishing and news industries, I do see quite a bit of entitlement, but not on the side of consumers.