I'm familiar enough with the research on the individual robots (before synchronizing them) to know that these robots are pulling between 1000x and 10000x their own weight. That alone is amazing.
Granted, the fist time you see a car lifted off the ground by a dinky 1.5 hp motor it does seem crazy.
Tractors, bulldozers, etc., are designed to be HEAVY so they can get traction on loose ground. In fact they're designed so the operator can add weight to them in order to get more traction. That these very lightweight objects can get so much friction was truly amazing.