I have a fear that this trend among large companies is going to trickle down to smaller ones and independent devs. Considering these "Cloud Wars" I can see stories like continuing with different providers. Ultimately, a scenario could occur where one year, one provider is king. Then the next, everyone decides they need to migrate to the next big thing. That would be irritating for us contractors. We would have to learn new interfaces and apis at the same rate of JS frameworks.