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You nailed the concept but the execution was soft. They didn't have enough information on their users to do this well. They knew I was interested in 'wine' and 'software engineering' but didn't understand the huge difference in expertise I had in each, for example.

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Exactly. Also, if you're a professional software developer, even your resume isn't a good description of what you are an expert on, so their one line description isn't adequate.

If I say I'm an expert on "linux", that could mean linux kernel code, the LAMP stack, or administration and then I get questions like "why do I not get sound out of my netbook on Ubuntu 9.10?"

> They knew I was interested in 'wine' and 'software engineering' but didn't understand the huge difference in expertise I had in each, for example.

Me too, but then I replaced 'software engineering' with the language I really know and I now I can answer most questions I get.

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