I have to commend you on your sleuthing, but even more so for not unmasking Thompson when you had the chance.
I somewhat regret the appearance of a conflict of interest on my part there (that would not have been present if I had put it on Medium, for instance), because it really did look like a growth hack on my part, and I can't stand when people do things like this for traffic. It was certainly nice to see the traffic, but that's not why I did it.
Syrah - the site that it's on - was sort of an engineering proof of concept for me. I wanted to design something a little like Medium so I could better understand what was involved, and that's what it is. It was a pretty major effort to do it all on my own and I definitely learned a lot. I wanted to take that experience and use it for another, much larger project, where we built a CMS that could power websites, apps, etc, and let people white label it for their own use (sorta think Wordpress, but for more than just websites). Ultimately YC didn't take us and I ended up falling into another project that I'm working on now. I'd love to revisit someday, but for now, I just use Syrah to write things because I put so much time and love into it. Sometimes they are large (I broke a lot of the Tango issues: https://syrah.co/joshdickson40/565f62f40eaac8b79f519b17), sometimes they are not (https://syrah.co/joshdickson40/56aead844b23e3498c0392a1).