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I think a lot of the successful Social-Network-for-X apps hit a critical mass before FB groups became popular. It's going to be much harder to do that now because now Facebook for X is the X group on Facebook.

Excel is ubiquitous because you were much more likely to have it bundled for low cost on your new 2MB RAM Packard Bell with Windows 3.0 than Lotus123.

Maybe we need the ability to use VBScript in Facebook status updates.