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You're paying for the bus, correct?

No. The bus is paid for by taxes and ads. Lots of places have free public buses in big retail areas.

When websites are paid for by taxes and ads it becomes a good comparison

It's still a good comparison.

For some websites (like cbc.ca) it's a perfect comparison.

Whether the bus is paid for or given to me freely, what I do with my eyes is not under the bus company's purview.