Ask HN: Publishing on personal vs. "company" blog

I'm going to start publishing blog posts with some data analysis for different industries and I'm thinking where should I publish them. My idea is to start a company later on this year or the next one(depends on demand and a possible cofounder decision).

If I publish the posts on my personal blog and then create the company site/blog, we will have to start again with the content. But if I build a "company" right now with me as the sole founder, I can start building the "brand" right now. The problem is that my current employer could see this site and not be pretty happy about it.

A solution could be creating a blog in a new site that later could be branded as a company, but I don't know if there's a better solution for the transition.

What do you think?