What's the value proposition for investors here? The data they gather from associating the medication to patients?
Insurance companies reimburse doctors for consulting and prescribing the medication to the patients. For low risk/low effort consultation, like birth control, the doctor can go through more patients via telemedicine than having them come into the office with similar reimbursement rate as traditional visit.
Related: http://www.nytimes.com/2015/11/23/health/states-lead-effort-...
Their FAQ says they're HIPAA-compliant, and data collected about a patient's health is extremely confidential.