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Indeed, Flash has outlived it's usefulness and created a lot of lazy web development. The faster we move away, the faster there will be something better.

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And when all the annoying advertising has moved to this new thing, how will you then block it, the way you can easily block flash ads today?

Block the element.

The div element?

Are you familiar with Adblock, which has been doing exactly this for at least 5 years, since the days of annoying GIF animations?

http://adblockplus.org/

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