Imho smart phone tech is plateauing and I get the feeling Apple is going to struggle more and more to justify the prices they charge for iPhones and other products. My iPhone 5 (4/5 years of use) broke 3 weeks ago, and after reviewing prices of phones I just couldn't bring myself to spend 3/4 times the amount on a phone when I can get one "just as good", but Android.
In fact I was chatting to a friend who recently also went from iPhone to Android, something he said that I took to heart was that spending more than R3500 (about $230) on a cellphone is an unnecessary luxury. I am willing to bet that limit could be pushed down too.