Not sure why kik thought this post would make them look better. While "Bob's" choice of words is soft and creepy-friendly, his request wasn't. The npm escalation after Azer gave what they wanted, a price for "the hassle" of changing the project name, really shows what they really wanted is the name for cheap. They might say "unreasonable", but it really means "unreasonable to us".
It also shows they don't know how to negotiate at all, but that's tangential. You don't escalate to threat and then let the other side anchor the price.
And while if I was Azer I would have renamed the project (because someone else has a trademark on it), if I was kik I wouldn't pretend that bringing lawyers and being unable to negotiate is "a polite request", because imaginarily "I don't mean to be a dick"