I also learned that YouTube is now providing YouTube Space for rent in multiple countries to help YouTuber to create better high quality content.
I think after YouTube has their own CEO, it's been making progress to expand its brand.
I'm seeing YouTuber from Canada (https://www.youtube.com/user/ehbeefamily), from Indonesia (https://www.youtube.com/user/LastDayProd), from New York (https://www.youtube.com/user/caseyneistat), or even for a specific niche (Asian American: https://www.youtube.com/user/FungBrosComedy, Japan: https://www.youtube.com/channel/UCqwxJts-6yF33rupyF_DCsA) doing serious work to produce good quality content.
Old contents are also being re-published at YouTube: https://www.youtube.com/show/pocoyoinenglish (probably making money via ads continuously as well).
My family viewing habit is shifting from TV Cable to YouTube slowly to the point where we're considering to abandon TV Cable (kinda hard cause sports and all that).
I believe YouTube is head-down quietly building better product/experience for long-term.
I sense that Google enterprise groups are in similar trajectory after the Alphabet split (case and point: Google Cloud Platform, it's not AWS/Azure yet but it's beginning to show some improvement from its previous stance).