- Smartphones > dumb phones (invest in AAPL)
- more dollars spent with online ads than TV and Print (invest in GOOG)
- cloud computing is better than managing your own servers (invest in AMZN)
- eating Chipotle is a better option than McDonalds (invest in CMG)
These information advantages are not necessarily gained by spending many hours of research, but a side effect from every day living and working. Will a research analyst realize the impact of a scalable computing API more than engineers that relies on it for their careers?
A future example: If you're a programmer using Github for every job in the past 10 years, maybe buying Github stock if it IPO's wouldn't be so bad.