Just signed up for betterment after looking into Vanguard, other options.

Putting your money into Vanguard requires more investing knowledge (picking which ETF, how to spread investment) and is not nearly as easy, nice to use as betterment. Betterment is a tech company and they seem to be good at building tech around ETFs in order to make it a better experience. iOS enough to fork over a couple of hundred dollars a year in fees. I don't Hinkie Vanguard will ever provide an experience as nice as betterment.

Also, their tax-loss harvesting feature could actually save you money in the long run if you don't have a retirement account.