In Hearthstone, you have a specific amount of options you can play (anywhere between 0 and 10-ish), and each option may have one or more targets (usually again between 0-10 ish). This sounds high, but you're able to discard a lot of those options much more easily than you would in Go/Chess (eg. damaging yourself is seldom a good idea).
There's often multiple options you can play per turn, but each option has to be evaluated under the current state of the board since playing a single option can radically alter the game state. So a much fairer approach is to look at a branching factor of about 15, with multiple successive "turns" (eg. each option is a single "turn", and you can play multiple turns before ceding control to the opponent).