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Comment by x3n0ph3n3 | Hacker News Reader

The format of this article was downright annoying.

yes. i don't understand the trend of duplicating quotes from the article inline in a larger font.

It used to be common in magazines (a magazine is like a Moleskine with a bit of blog post on each page - maybe ask your great-grandparents).

My great-grandparents are dead, you insensitive clod.

It's mimicking something many print magazines do. But without any apparent understanding of why or how print magazines do it.

> But without any apparent understanding of why or how print magazines do it

I have honestly never had any idea why print magazines do that. Maybe I've never seen a print magazine do it "right", but I think it seems just as pointless and annoying in print or online.

Well, the problem is I think they are not for you. They are for lazy people like me who don't always read the whole articles. It is a sort of a few sprinkled tl;dr who just want to drive by.

The Verge does it as well and I think it is OK.

A common way of consuming magazines is to flip through them looking for something interesting, and a good pull quote will intrigue you and make you want to read the surrounding article.

That's called a pull quote, which is pretty common in publishing, but it's usually not done inline right after the text being quoted. That's definitely distracting.

nice one! This is what's going on exactly

That's not really a trend; publications have been using this technique (a "pull quote") since forever.

The presentation isn't particularly nice in this case, I suppose.

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