The top 1% does not have to cheat to outperform the rest. Did you read the last paragraphs of the article?
I read it. The penultimate paragraph suggests that they do cheat. Did you read it? Heck, even the title is "Make elites compete", you could not have missed that.
This is not true...well, I'm no more biased than the article under discussion. I'm simply quoting the article and what I got from it.