The benefit to the co-brander is "many folds"? I'm not familiar with this term and nothing in the dictionary made sense. Is this industry lingo or the author's inability to bother editing and reviewing the piece?
The benefit to the co-brander is "many folds"? I'm not familiar with this term and nothing in the dictionary made sense. Is this industry lingo or the author's inability to bother editing and reviewing the piece?
I believe the author speaks English as a second language. Googling his name brings up a page describing him as an immigrant and his writing supports this theory in certain places.
I suspect you could have pointed the mistake out in a more tactful way. He knew what he wanted to say and he used two valid words, he just didn't know to make it a compound word and this would be easy to miss when self editing.
(It still doesn't read very sensibly, but it isn't a huge leap from many folds->many fold->there are several)