Sales is the process by which you take a qualified lead and convert them to a paying customer.

As a startup, before you start making money, your job is not to find a ton of people to close. Your job is to find out how to close people.

It's a machine, a process for growth:

    1. Idea
    2. Validation
    3. MVP
    4. Sell to eager buyers
    5. Iterate
    6. ???

I don't know, I'm still on 4.

The purpose of marketing is to generate demand, not sales.

This means that marketing is supposed to get a product on your radar, explain to you how it can help you, and then capture some vital information from you - say, an email address or a phone number.

THEN the sales team can swing in and push you the product.