Can't wait 'til adblockers start blocking sponsored content.
But what I am interested in is the insights, not necessary the facts that led to them being created (as long as I trust the author who converted facts into insights).
So I am happy to read an article about the evolution of (random example) people's savings and investing behaviour. I don't necessarily need name dropping of the fintech unicorns who are involved with making it happen.
You're welcome to try it (1). That's a good way to prove yourself wrong ;-)
(1) I've done quite a bit of it myself.