Why Marketing Has Become the Hardest Position to Hire For

Leads, ROI, CPA. There's a heap of different metrics you can use to validate how effective a marketer has been. That and as Benji mentioned when a marketer is hiring a marketer you can very quickly pick up just how much acumen they really have and how much is fluff. There's also a huge difference between the hardcore direct response guys, the content marketing types and those that have studied textbooks but don't have any real experience....

Agree, but Benji's point is that leads are often a function of multiple things (including even a marketing team bigger than the one person applying) so bullshitters will claim they drove X leads but it's not clear what they actually did.