I came up with it on the cuff at a MetaFilter 10th anniversary party where Matt Haughey was mocking me back for having commented online about how shittily written his site was -- I realized that I probably wouldn't be standing there drinking his beer if he were a better programmer, the site just wouldn't have taken off when it did.
On the one hand you have both LiveJournal and Facebook as examples of big successful apps that were technically terrific very early -- everything else I can think of never got used.
On the other hand you have everything else: Frontier, Movable Type, Blogger, Wordpress, Twitter, PHPbb, vBulletin, Friendster, Myspace, MediaWiki, etc. -- all heaping piles of shit code, some of which had the grace to either be completely rewritten or abandoned en-masse for the next heaping pile.
It's extraordinarily difficult to execute well with users socially and execute well on the engineering.