How Trump Hacked the Media

Trump's a mirror, and he stays in the news because we're fascinated / horrified by what we see in it. It's not about Trump himself -- anyone daring to stoke the critical mass of mindless resentful hatred that he did would have done as well.

I try to comfort myself with the knowledge that these are only 40% of a party with which about 30% of the US identifies, so a win in November is unlikely, right? But it would take just one "Reichstag fire" event, like a terror attack in October, to make victory plausible.