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Every time this sort of hardware appears on a news site, somebody always chimes in with

"I can't see what the fuss is; you can, of course, get equivalently/more powerful and cheaper devices yadee yadda"

but it's never actually with a name, supplier, URL or price.

Last time it was the new Raspberry Pi.

I'm not saying you're wrong, but I'm interested so show me the goods :)

There are many system on module (SOM) vendors in the market. Many of these SoM's have limited market so they're not going to compete on price.

I've used DAVE modules in the past, PHYTEC also makes some great modules for different Silicon vendors: http://phytec.com/products/system-on-modules/