Netflix throttling itself isn’t a net neutrality problem, FCC chair says

"Netflix critics acknowledge that the FCC's net neutrality or "Open Internet" rules apply only to Internet service providers and not content providers like Netflix. "

What's to stop companies like Netflix from making deals with service providers to essentially get around Net Neutrality? There isn't any real way to stop this, because it is their content and should have full control over the streaming of it.

As a side note, Net Neutrality supports really don't seem to understand the laws they worked so hard to get passed.