I am not sure why you use the term "cognitive dissonance" for referring to a situation where I consume without paying for something, and I don't feel entitled either. It feels very sonant to read clean websites.
If someone chooses to provide a resource it's their issue to figure out how to make it profitable. Trying to set up a fake moral pressure which requires me to listen to/watch mundane, uninspiring bullshit that I do not care about, that wouldn't make them any money from me anyhow, is kind of a strange way to go through life. If I went to your website for it's great content, why do you want to force me to look at something else instead? My brain resources are too valuable to be used to process to hear someone's lies about their products.
In essence you want me to pay for your things by quite literally wasting my time.
How did that become a thing, I wonder ...