Clearly that didn't impact pre-orders but I think a lot of people didn't love the internal look even if they thought it was nice looking externally (disclaimer: I was one of these people).
In my OPINION the 3 won't be fully self driving (for certification/legal reasons). But we can reasonably speculate that it will have things like auto-braking, lane keep assist, automatic cruise control, and similar. Since competitor's vehicles have this, and in order to achieve "five stars in every safety category" you actually need to have auto-braking.
Look at the requirements for the IIHS's "TOP SAFETY PICK+" which is the gold standard for safety. A system like EyeSight, Honda Sensing, or similar is required in 2016[0], and this vehicle will be looking for the 2017 or 2018 TSP+ rating no doubt.
So suggesting that it will have "auto-pilot"-like functionality[1] is very reasonable. But that doesn't mean it will have full self-driving ("hands off"), in particular given the regulatory landscape, development stage of the technology, and the costs. We'll see.
[0] "Vehicles with optional front crash prevention qualify for either award only when equipped with the technology." http://www.iihs.org/iihs/ratings/TSP-List i.e. without frontal auto-braking as an option you cannot appear on the TSP+ list. But even vehicles on the list only quality as TSP+ rated when the auto-braking option is installed (without it they're TPS tier only).