Virool (YC S12) Raises $12M to Power Native Video Ads

I don't think the CEO should be saying this:

Does that sound kind of annoying? Well, CEO Alex Debelov said it’s designed to be “very non-intrusive” — it doesn’t play sound unless you hover your mouse over the ad (or, on mobile, when you actually stop scrolling). Some publishers go further, by only turning the sound on if you actually hit a button.

His customer is the company and he is discussing features that make the product appealing to the average web-user (but perhaps less useful for the company that is the customer!).