Honestly, we don't really know. We have very few hypotheses around this idea. We're just insanely curious to see what will happen. As far as the disadvantage you mention, that happens when you launch. That happens when you start getting press. That happens when you announce a large funding round. That happens when you're doing well.

In our experience, startups are far more likely to die by suicide than by homicide. Iteration is the only practice to greatness that we've ever seen and you can't do that well without talking about your idea to others. In a vacuum, you can only go so far.

My advice is similar to how we're approaching this experiment: don't over think it.