The cliché is a self-taught designer in a minimalist loft in some gentrified inner city, drinking espresso from an expensive vintage machine, obsessively cleaning their wooden slab desk, listening to post-techno or whatever...
...making designs that look like they signify design... with some new or rediscovered modernist sans serif font... matching pastel colors... tasteful transitions... high-resolution photographs that signify urban creative prosumerism...
It's a kind of functional tradition, but as a whiny outsider I'm really getting sick of it. So I like this article because it's just highlighting that there are other values to aspire for, not just these matte white ideals of OCD modernism.
Reminds me of a video from some old RubyConf, I think, after a presentation about how "beauty corresponds to quality", some humanist in the audience asked a thoughtful question like "the type of beauty you've explained seems mostly like a classical or modernist ideal; what about stuff like postmodern notions of beauty, could that be relevant too?"
(Ruby itself is ugly and messy, a weird mix of Perl and Smalltalk... Hacker News is ugly and messy... even the interfaces polished to look simple and clean turn out to be ugly and messy when you look closer, so maybe part of it is just about honesty.)