Try Bloomberg's piece:
http://www.bloomberg.com/news/articles/2016-04-07/mashable-i...
http://www.bloomberg.com/news/articles/2016-04-07/mashable-i...
I read that and laughed. I suppose their bed is for Millennials and Advertisers now, but it's kind of interesting that Advertisers still haven't learned.
UX brains cells die though when advertisers get involved.