You say it's a bad move, but are simultaneously pointing out that you've removed their source of revenue. How is it a bad move if their goal is to pay the bills and survive? Do you have an alternative solution?
- Organizations sharing data with third parties (60%). - Movement tracked in-store via personal device for marketing purposes (41%). - Online habits used to provide targeted ads and promotions (50%). - Location data used or shared (54%).
Advertisers are responsible for the current state of declining revenue for publishers because they never understood UX. Ad blocking usage is going to rise and publishers will die or eventually address the issue with advertisers.