Could you please clarify whether your business will actually be manufacturing this new shampoo, or whether you'll just be distributing a product that's already being manufactured by someone else?

- If you're manufacturing it, why would you only be selling it by subscription? If it's really a superior product, you could be selling it through thousands of retail outlets (and benefit from economies of scale from manufacturing it in higher quantities).

- If you're distributing someone else's product, what are the barriers to entry that would prevent anyone else from competing with you? (E.g., do you have an exclusive distribution agreement with the manufacturer?)