Let us put aside for a moment the rah-rah, "Go Team USA" focus of the NBC coverage that often bugs viewers who would like a more global view of the Olympics.
That was the first sentence, and they lost me right there.
The first night I watched they went on and on (and on) for so long about how absolutely desperate Canada was to win a gold (and on and on) I thought I was viewing Canadian TV. Later they showed the mogul skiing event (I believe it was) and were so focused on the fact that a Canadian had won gold that they never even mentioned how the US skier did. Only later did I find out he took bronze.