Great insight (especially regarding the "no need for a medallion" pitch to drivers, but I feel that would have come later during growth stages)! Thanks.

One question - When Uber first launched (think in early 2009), smart phones were not so ubiquitous (right?) especially for Black Car drivers. I'm just wondering if some guy selling them on an App at that time, would have worked. I just feel there was something more to it. May be "cheat" that side of the game (offer money to the Black Car drivers to join the App OR buy black cars and hire drivers maybe. Travis and Garrett were millionaires then already), since they knew there was demand anyways, knowing SF was a tech town and would be an easy sell to techies.

What are your thoughts? Am I making sense?

P.S: Would be awesome to get some insider insight into this.