The idea of a hotel network to move unused inventory has formed the basis of several "dotcom" era companies in more affluent markets, e.g. Priceline.

Reading about the Uber aspect of the project reminded me of something similar I'd read about in India, and a quick Google landed on OYO Rooms https://en.wikipedia.org/wiki/OYO_Rooms. [I'm not sure OYO is what I read about but it's the general idea]

There seem to be two orthogonal goals: resell excess inventory and sell only "high quality" rooms. One is oriented toward hotel operators, the other toward travelers. Presumably the surplus of rooms will tend to be lower quality relative to their price. Travellers want the rooms that are least likely to be surplus (high quality relative to price).

How do you see this set of competing interests being resolved in the interest of both groups to create a two sided marketplace?