I don't think you can argue the terms of ads on the web are upfront and clear. It takes serious reading to learn about all the different methods they use to track you now. They often give people malware. Is that part of this inherent "contract"?
> I'm not trying to make a case about having to display content, I'm trying to make a case about obligation to display content when you want to display other content. The medium is irrelevant. I would make the same case with paper. Having an assistant cut out the ads from a magazine (or removing and reprinting without them) before presenting it to you is equivalent in my eyes, and the same problem.
So you're saying that even though I paid for the magazine, I own the magazine and can do what I want with it, I don't have a right to use the paper it's made of as I please? Sorry, but that's utterly ridiculous. And I think most people would find it so too.
It'd be different if I borrowed the magazine, but since I own it I'd say it's fully within my right to cut out ads, chop it in half, fold it into planes, use it as toilet paper, what have you. That's my right as an owner of the magazine.