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I'm sorry, as cool as this looks, I can't imagine it being as accurate or durable as a reprap build. I really doubt if those plastic lead screws and chains will hold up for hundreds of hours of printing. Also, I'm guessing it won't be competitive on price with the myriad sub-$500 reprap printers. So what's the selling point?

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It probably won't; I can see a child assembling this more easily than building a reprap though. I think the target audience are children and I see this (as their whole lineup) as an educational product and gateway into engineering.

On the one end we have these fully assembled one-piece 3d printer. On the very other end we have DIY with or without a construction kit 3d printer. None of these are really targeted towards kids; this is, I think is.

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