David Chang: The Restaurant Business Is About to Implode
gq.com
gq.com
There is still to this day a big line outside of Momofuku for his overrated ramen, everyday. So why is his ramen $19* and not $28? Because he knows he gets $9 of advertising from each customer because of the hype they create looking busy and popular, plus word of mouth and more yelp reviews. Traditional advertising is a huge no-no for a trendy restaurant, so they have to spend their marketing budget this way.
* he conveniently left off the tip even though he said the price includes everything
Other examples of X: decriminalising prostitution, decriminalising drugs, converting to the metric system, banning assault rifles, getting rid of copper coins (pennies), universal health care
I believe if you go back in my comment history I have said basically exactly what you stated. Agree fully.