When/if the business cycle settles out (say Moore's law stops now and international affairs settle due to the emergence of a super being who imposes world peace) I would expect this kind of approach (rocket ship wins) to be prevalent about 10 years hence.
It makes great sense to me as a techie, my users will be happy. My staff will be happy. I will sleep at night. There will be no surprises, everything will just work. We will not have to explain that "the cluster just doesn't do that well when it's 90% full" or "it's been unstable since we lost that node a month ago, we think that the new capacity will let it get to a better state when we put that in" or "there's a network problem, we don't know why, somethings interacting with something else and long queries are getting killed".
However, my CFO will never give me the money to build a rocket ship. NEVER. I have looked into the eyes of his successor and all his acolytes and they will never give me the money either. To make this happen the current corporate hegemons of HR & Finance must be thwarted and destroyed. We must take their significant others, ride their quadrupedal beasts and burn their smartphones. Only when the laments of their personal digital assistants swirl in my ears like a Bach requiem will I take a case to the Operating Committee to do things right.
Until then it would be suicide.