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I have been building a small app and I want to launch but I am continually unhappy with the aesthetics. I know enough to do a basic design but my focus is mostly backend.

Do I launch the product early and then work on UI or do I spend time on UI and delay the launch?

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Usual users buy with their eyes. Yup, functionality may be missing but if it looks great people will still come back just because the thing looks nice.

Having said that - of course everything depends on your intended audience.

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