Thanks for your comment. No I did not watch "The Intern" but I will now ;) Most of the signups are willing to pay, the target market is middle and upper middle class seniors who have decent savings and can afford a reasonable amount for quality service to fulfill their aspirations. Since the nature of aspirations are diverse the amount can be anything from INR 500 per month for a drawing class to say INR 250,000 for a Europe tour (thats roughly $10 to $4000 range) You made an excellent suggestion regarding focus on a narrow niche. I would definitely consider it. Probably start with 1 or 2 top requested services and then add on more later. I have not heard about Road Scholar pgm, will google and find more about it, sounds interesting. Thanks for sharing. Wow, feels so great to get feedback from HN community.