I've never had much interest in chemistry, but after reading this article, I found myself digging through the archives. And then I found myself thinking, "Chlorine Trifluoride is scary stuff! He says that's because it's a damned impressive oxidizing agent. What exactly does it mean to be an 'oxidizing agent' anyways? Hmm..." I'm now sorely tempted to spend the remainder of my day sifting through chemistry stuff online.
This is exactly the kind of writing that the scientific community needs. This is outreach and recruitment at its finest, and we could use a lot more of it. People ask, "How do we get kids interested in science?" Prof. Lowe's blog isn't the entire answer, but it's a hell of a good start.
Correction: As noted below, Dr. Lowe is not a professor. My error, but everything else still stands.