Here it is (subject to change) http://www.macheist.com/
However, I wouldn't call it innovative. I had to stare at it for 10 seconds before I realized a menu wasn't going to popup. Then I spend the next few seconds clicking the boxes, which weren't clickable. Only then did I realize the navigation on the bottom.
And after writing this, I still don't have a clue as to the purpose of the page.
Unless the purpose it be purposefully cryptic and intuitive only for those already "in the know", the entire site design fails. You have to burrow in and find the forum to finally get some useful information: http://www.macheist.com/forums/viewtopic.php?id=8945
It's amusing that the first line of that Forum entry points the reader back to the useless ego-stroke that is their About page. The comments are also amusing. Should provide some clue to the MacHeist guys about how to make things more better.
May not be a great UI/UX, but in pure conceptual design, it's pretty neat.
MacHeist gives away bundles of simple free Mac apps every few months.