It's unavoidable that people will be confused about terms outside their area of expertise. Since you mentioned gamers: I shudder at the vast multitude of confusing terms the various gamer communities use, like for example in WoW.
However, I think you're overstating your case: I suspect few gamers, if any, will confuse leaked source code or code which you're not allowed to use in any way as "open source". I don't expect them to undestand every nuance, but surely even they understand source code you're not allowed to run or modify is not "open" in any meaningful interpretation of the term :)